The art of balancing the marketing of long-term brands and short-term demand marketing

The interplay between brand and demand marketing is becoming increasingly nuanced as B2B marketing navigates the full spectrum of the marketing funnel. The north star of B2B marketing is to achieve the right quantum of marketing growth. Marketing, at the end of the day, is all about playing the game of short-term and long-term right, and as such, LinkedIn has launched an insightful guide for marketers.
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